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jee sook kim
graphic designer

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donizetti 
jee sans
peet's coffee & tea
taschen
once upon a time
mx corp.
trinox 
nivea men
mi:m magazine

 

 

 















© 2012 jee sook kim
Once upon a time there was a museum

This is a museum that analyzes classic fairy tales, and explains how they have evolved over multiple generations. Fairy tales such as Sleeping Beauty and Cinderella have been "Disneyfied," and current versions of Hansel and Gretel and Little Red Riding Hood have been altered dramatically. These newer versions are made to be more positive, but the originally intended morals and details have changed. Through dynamic, informative and interactive spaces, the museum will reveal how these tales were meant to be told.

 




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Logo Variations and Primary Typeface

 


Variations of Museum Tickets

 

Museum Sapce & Interactive Intallations

 

    

 

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