This project goal is developing an identity system for Imation Corp. and suggesting new name, MX for the corporation in order to separate the company identity from Imation which is named as one of their brands.
MX is the new corporate name of imation, memorex, xtrememac, and tdk. MX
is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information. Its world-class portfolio of digital storage products, audio and video electronics, and accessories reaches customers through a powerful global distribution network. The goal is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value.